Tuesday, 2 October 2012

digital marketing - Google News

Google News


10/02/2012 08:40 AM
DealerTrack buys digital marketing company for $48.9 million - Newsday

DealerTrack buys digital marketing company for $48.9 million
Newsday
Lake Success-based DealerTrack Holdings Inc., which manufactures software for auto dealers, said on Tuesday that it had acquired a digital marketing company for $48.9 million. Launched in 2005, ClickMotive LP is based in Plano, Texas, and produces ...

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10/02/2012 08:19 AM
Digital Marketing Agency Growth an Economic Bellwether? - RedOrbit

Digital Marketing Agency Growth an Economic Bellwether?
RedOrbit
Repost This. SALT LAKE CITY, Oct. 2, 2012 /PRNewswire/ â€Â" National digital marketing agency Axis41 (http://www.axis41.com) is seeing a client trend that's showing up as a “great growth opportunity,” according to Reed Wright, a founding partner of the firm.

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10/02/2012 07:26 AM
Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing - Search Engine Land

Search Engine Land

Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing
Search Engine Land
Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers' problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in ...


10/02/2012 08:24 AM
Nitto wins five digital marketing awards - Modern Tire Dealer

Nitto wins five digital marketing awards
Modern Tire Dealer
"Winning not one, but five Impact Awards is a monumental accomplishment for Nitto as it shows that our digital marketing programs resonate with our peers and communities. We are honored to be recognized by the IMA as an innovator in the space." For ...

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10/01/2012 08:19 AM
Aprimo Sponsorship at DMA2012 to Focus on Digital Marketing, Big Data ... - Sacramento Bee

Aprimo Sponsorship at DMA2012 to Focus on Digital Marketing, Big Data ...
Sacramento Bee
"This year, attendees at DMA will see an expanded Aprimo presence through our sponsorship and focus on the value of digital marketing, big data analytics and customer engagement," said Bob Boehnlein, Aprimo's president. "For many attendees, this event ...
Aprimo Marketing Summit 2013 Registration OpensEconsultancy (press release) (blog)

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10/02/2012 05:54 AM
Adobe Offers View Into Campaign Management with AdLens, Facebook Ad ... - ADOTAS

AllFacebook

Adobe Offers View Into Campaign Management with AdLens, Facebook Ad ...
ADOTAS
Digital Marketers and agencies are always looking for a better way to capture and view all aspects of their online campaigns â€Â" across search, display and social media channels. Today, Adobe announced the latest release of its AdLens product that the ...
Adobe Integrates AdLens with SiteCatalyst, Gets Access to Facebook AdExchangeCMSWire
Adobe AdLens Gets New SiteCatalyst, AudienceManager IntegrationWebProNews
Adobe AdLens Integrated With SiteCatalyst, AudienceManager, Optimized For ...AllFacebook
DailyFinance
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10/02/2012 06:08 AM
Big Data Technology Drives Online Marketing With Offline Data - ClickZ

The Drum

Big Data Technology Drives Online Marketing With Offline Data
ClickZ
Big Data Technology Drives Online Marketing With Offline Data. Brad Terrell | October 2, 2012 | Comments · Tweet. Most digital marketing campaigns serve ads based on the last click. But a click-through is not a sale. Too often, marketers optimize ...
Companies not joining up online and offline data will be left behind by their ...The Drum

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09/29/2012 02:21 AM
Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012
Chicago Tribune
The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ...


10/01/2012 11:05 AM
AvatarLabs' Rex Cook :The Entertainment Industry Embraces Digital Marketing ... - San Francisco Luxury News

AvatarLabs' Rex Cook :The Entertainment Industry Embraces Digital Marketing ...
San Francisco Luxury News
Gone are just the classic sole advertising slots on billboards and magazines and in its place: mobile advertising and viral internet campaigns. The recent digital marketing behind the new Resident Evil movie is testament to the new wave of complex ...

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10/02/2012 10:35 AM
LBi and ActiveStandards Forge Partnership to Help Clients Maximise the Impact ... - The Herald | HeraldOnline.com

LBi and ActiveStandards Forge Partnership to Help Clients Maximise the Impact ...
The Herald | HeraldOnline.com
As a member of the ActiveStandards partner network, LBi will be able to offer clients direct access to the ActiveStandards™ platform enabling clients to optimise the performance of their digital marketing activities. ActiveStandards is an automated ...

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