mobile marketing - Google News

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10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ... Macys.com and Home Depot join MMA's North America Board of DirectorsSacramento Bee all 2 news articles »

10/02/2012 08:19 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - RedOrbit

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead RedOrbit LAGUNA NIGUEL, Calif., Oct. 2, 2012 /PRNewswire/ â€Â" Monster Offers (OTCBB: MONT), a leading Daily Deal analytics provider and aggregator, today announced that its proposed merger with Ad Shark, Inc., a mobile marketing firm specializing in the sales ... and more »

10/02/2012 11:02 AM

Sprint Unveils New Mobile-Ad Platform - AdAge.com

AdAge.com Sprint Unveils New Mobile-Ad Platform AdAge.com The company unveiled the new service, dubbed Pinsight Media+, Tuesday at the Mobile Marketing Association's Smarter Mobile Marketing (SM2) forum. "There's value here in sharing your data to get more relevant offers," said Dan Polk, director-business ...

10/02/2012 04:01 AM

Enhancing direct campaigns with mobile technology - BtoB Magazine

Enhancing direct campaigns with mobile technology BtoB Magazine It always makes me chuckle to myself when I hear people talk about mobile marketing as if it were a completely separate marketing entity. Yes, mobile is new, and exciting and not yet fully understood. But just because most industry professionals don't ...

10/02/2012 07:07 AM

Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch ... - Hollywood Reporter

Hollywood Reporter Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch ... Hollywood Reporter "The male demographic is coveted by movie marketers," said Anna Bager, vp and general manager of IAB's Mobile Marketing Center of Excellence. "This study clearly shows that mobile is a crucial pathway for movie studios to reach men, whether they are ... Mobile Screens Have Strong Influence on Male Moviegoers, According to ...MarketWatch (press release) all 3 news articles »

10/01/2012 02:08 PM

5 Ways to Get Ahead Using Mobile Marketing for Your Business - Business 2 Community

Business 2 Community 5 Ways to Get Ahead Using Mobile Marketing for Your Business Business 2 Community With almost 90% of U.S. households having cell phones and over half of them being smart phones, if your business does not jump on the mobile marketing bandwagon, you will soon be left in the dust. Mobile marketing is quickly becoming an industry ...

10/02/2012 09:24 AM

The Weather Channel Passed a HUGE Mobile Milestone Yesterday - Business Insider

Business Insider The Weather Channel Passed a HUGE Mobile Milestone Yesterday Business Insider The Weather Channel passed another mobile milestone yesterday, according to CEO David Kenny: The 90 millionth Weather Channel app was downloaded. Kenny told the Smarter Mobile Marketing (SM2) conference in New York that The Weather Channel ... and more »

10/01/2012 03:09 AM

GraphicMail's evolution of email and mobile marketing solutions - Bizcommunity.com

GraphicMail's evolution of email and mobile marketing solutions Bizcommunity.com GraphicMail, an email service provider (ESP), understands the trend curve on the digital front. Their incorporation of social media, mobile and cloud aptitudes (SoMoClo) into its arsenal within the email marketing segment displays their capacity to ... and more »

10/02/2012 09:13 AM

Pew: Mobile News Consumption Popular, Majority Still Resists Paying For ... - Marketing Land

Pew: Mobile News Consumption Popular, Majority Still Resists Paying For ... Marketing Land In contrast to larger mobile market trends toward apps, a majority of mobile news consumers get their news from the mobile web: “60 percent of tablet news users mainly use the browser to get news on their tablet, just 23 percent get news mostly through ... and more »

10/01/2012 02:58 PM

Why Mobile Matters In B2B Marketing - Business 2 Community

Why Mobile Matters In B2B Marketing Business 2 Community B-to-b organizations that are slow in adopting mobile marketing are missing a major opportunity to improve campaign effectiveness. As response rates for traditional tactics continue to diminish, mobile marketing provides an additional delivery ...