mobile marketing - Google News

Google News

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post At a recent all things digital conference we hosted for Purina, Jon Steinberg, president & COO of Buzzfeed, was asked: "Every year, people say 'This is going to be the year of mobile,' and it never pans out. What are your thoughts on mobile and will ...

10/02/2012 01:17 PM

Mobile Takes Center Stage at Advertising Week 2012 - Huffington Post (blog)

Mobile Takes Center Stage at Advertising Week 2012 Huffington Post (blog) If the programming during Advertising Week 2012 is any indication of what is important to marketers today, then mobile marketing is certainly top of mind. With not one, but three full days of events dedicated to mobile marketing and advertising ... and more »

10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times And there are numerous daylong or multiday events focusing on digital, mobile and social, among them O.M.M.A. (Online Media, Marketing and Advertising) Global, sponsored by MediaPost Communications and composed of five conferences in areas like ... and more »

10/02/2012 08:19 AM

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead - RedOrbit

Merger with Mobile Marketing Firm Ad Shark Full Speed Ahead RedOrbit LAGUNA NIGUEL, Calif., Oct. 2, 2012 /PRNewswire/ â€Â" Monster Offers (OTCBB: MONT), a leading Daily Deal analytics provider and aggregator, today announced that its proposed merger with Ad Shark, Inc., a mobile marketing firm specializing in the sales ...

10/02/2012 12:49 AM

Mobile marketing: the 7% solution - Direct Marketing News

Mobile marketing: the 7% solution Direct Marketing News Brands need to refine their creative content on mobile devices and agree on industry production and measurement standards, and objectives before they devote 7% of their budgets to mobile marketing, the panels recommended. “Whether you get to 7% or not ...

10/02/2012 02:09 PM

Marketers: Reach Men Through Mobile, Movies - MediaPost Communications

MediaPost Communications Marketers: Reach Men Through Mobile, Movies MediaPost Communications According to a new study by the Interactive Advertising Bureau's Mobile Marketing Center of Excellence and mobile advertising company InMobi, the mobile channel is particularly effective when it comes to reaching moviegoers, particularly the highly ... Study: More Men Than Women Use Mobile Phones to Choose Movies, Watch ...Hollywood Reporter Study: Mobile screens have strong influence on male moviegoersL.A. Biz Mobile Screens Have Strong Influence on Male Moviegoers, According to ...MarketWatch (press release) all 8 news articles »

10/02/2012 11:02 AM

Sprint Unveils New Mobile-Ad Platform - AdAge.com

AdAge.com Sprint Unveils New Mobile-Ad Platform AdAge.com The company unveiled the new service, dubbed Pinsight Media+, Tuesday at the Mobile Marketing Association's Smarter Mobile Marketing (SM2) forum. "There's value here in sharing your data to get more relevant offers," said Dan Polk, director-business ... SPRINT NEXTEL CORPORATION : Sprint Launches Pinsight Media+TM ...4-traders Sprint Debuts Ad Service Pinsight Media+MediaPost Communications all 3 news articles »

10/02/2012 11:55 AM

IDYLLWILD: Dog's Mayor Mobile powers town marketing - Press-Enterprise

Press-Enterprise IDYLLWILD: Dog's Mayor Mobile powers town marketing Press-Enterprise Phyllis Mueller receives the massive amount of attention she's after when she chauffeurs Max, Idyllwild's animal mayor, in her Jeep Patriot. Her mountain rig is thoroughly decorated in his honor. The white Jeep can't be missed. In a red-white-and-blue ... and more »

10/02/2012 02:38 PM

Transactional Banking and Mobile Payments in China: An Emerging Opportunity - Knowledge@Wharton

Knowledge@Wharton Transactional Banking and Mobile Payments in China: An Emerging Opportunity Knowledge@Wharton Of course, the Chinese mobile payments market is just beginning to take root, and still faces many challenges. Perhaps most notably, despite the large mobile user base, most Chinese mobile phone users cannot access mobile payments on their device. and more »

09/28/2012 01:55 PM

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... - Sacramento Bee

Internet World's Mobile Marketing Strategies: Effectively Leveraging the ... Sacramento Bee To ensure businesses stay ahead they need to understand the mobile channel's full capabilities, determine what will make their target audience's tick and develop a mobile marketing strategy that will unlock a brand's full potential and drive the ... and more »