digital marketing - Google News

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10/02/2012 06:15 PM

At Ad Week, the Vital Role of Digital Marketing - New York Times

New York Times At Ad Week, the Vital Role of Digital Marketing New York Times THE fundamental things apply as time goes by, according to the song. So, too, with each year that goes by, Advertising Week in New York becomes more fundamentally about digital, mobile and social media, underscoring how they have become fundamental ... and more »

10/02/2012 08:40 AM

DealerTrack buys digital marketing company for $48.9 million - Newsday

DealerTrack buys digital marketing company for $48.9 million Newsday Lake Success-based DealerTrack Holdings Inc., which manufactures software for auto dealers, said on Tuesday that it had acquired a digital marketing company for $48.9 million. Launched in 2005, ClickMotive Lp is based in Plano, Texas, and produces ... DealerTrack Announces the Acquisition of ClickMotiveSupply Chain Digital (press release) all 14 news articles »

10/02/2012 12:49 PM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... - Destination CRM

[x+1] Origin Digital Marketing Hub Now Available With Oracle RightNow CX ... Destination CRM [x+1], a provider of digital marketing and data management software, today announced the integration of the Origin Digital Marketing Hub with Oracle's RightNow CX Cloud Service. This integration will allow RightNow CX users to take full advantage of ... [x+1] Origin Digital Marketing Hub Now Integrated With Oracle RightNow CX ...Marketwire (press release) all 14 news articles »

10/02/2012 08:19 AM

Digital Marketing Agency Growth an Economic Bellwether? - RedOrbit

Digital Marketing Agency Growth an Economic Bellwether? RedOrbit Repost This. SALT LAKE CITY, Oct. 2, 2012 /PRNewswire/ â€Â" National digital marketing agency Axis41 (http://www.axis41.com) is seeing a client trend that's showing up as a “great growth opportunity,” according to Reed Wright, a founding partner of the firm.

10/02/2012 04:52 PM

Making Good on the Promise of Mobile Marketing - Huffington Post

Making Good on the Promise of Mobile Marketing Huffington Post This is a fundamental that is still not well understood in digital marketing overall, let alone mobile. Truth is, just because a user can link directly from a banner ad to an ecommerce site to buy something doesn't mean that direct response journey is ...

10/02/2012 07:26 AM

Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing - Search Engine Land

Search Engine Land Try Auditing Your Trust Anchors To Succeed Globally With Digital Marketing Search Engine Land Almost anyone who specialises in international SEO or SEM will tell you that within a few years, it becomes pretty obvious that most marketers' problems have little to do with SEO or SEM techniques and are much more to do with brands cutting corners in ...

10/01/2012 08:19 AM

Aprimo Sponsorship at DMA2012 to Focus on Digital Marketing, Big Data ... - Sacramento Bee

Aprimo Sponsorship at DMA2012 to Focus on Digital Marketing, Big Data ... Sacramento Bee "This year, attendees at DMA will see an expanded Aprimo presence through our sponsorship and focus on the value of digital marketing, big data analytics and customer engagement," said Bob Boehnlein, Aprimo's president. "For many attendees, this event ... Aprimo Marketing Summit 2013 Registration OpensEconsultancy (press release) (blog) all 11 news articles »

09/29/2012 02:21 AM

Digital spreads wings: HITS Digital Marketing Summit 2012 - Chicago Tribune

Digital spreads wings: HITS Digital Marketing Summit 2012 Chicago Tribune The chaos of growth and change roils hardest in Hollywood's digital-marketing departments, which control roughly 10% of any studio movie's marketing dollars -- a share that's exploded from the scrawny six-figure online spends of just a handful of years ... and more »

10/02/2012 01:48 PM

Optimizing Marketing Spend in a Digital World (Part 2) - Spend Matters

Optimizing Marketing Spend in a Digital World (Part 2) Spend Matters Marketing remains "part art and part science," but with digital tools and resulting data increasingly available, marketers are able to take a more fact-based, scientific approach. Embracing new technologies, and optimizing media across the entire ...

09/27/2012 02:06 AM

TransUnion Transforms Digital Marketing with Autonomy, an HP Company - Businessweek

TransUnion Transforms Digital Marketing with Autonomy, an HP Company Businessweek "We appreciate the collaborative approach from the team at Autonomy â€Â" they are focused on helping us design, create, and test successful digital marketing strategies that serve our customers and ultimately lead to increased conversions." TransUnion ... and more »