mobile marketing - Google News

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10/16/2012 10:23 AM

Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards MediaPost Communications That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ... MMA Members Form Committee to Focus On Mobile Video Advertising ...MarketWatch (press release) all 5 news articles »

10/16/2012 08:27 AM

SAMY, The fast growing Mobile Mall partners with leading brands - Sacramento Bee

SAMY, The fast growing Mobile Mall partners with leading brands Sacramento Bee The SAMY network offers businesses a complete mobile marketing and loyalty solution that is immediately ready to deploy. SAMY enables any merchant, retailer or brand to connect with large numbers of targeted mobile customers to help grow their sales ... and more »

10/15/2012 08:17 AM

Mobile Marketing â€Â" Hot Or So What? - Business 2 Community

Business 2 Community Mobile Marketing â€Â" Hot Or So What? Business 2 Community We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that ”43 ...

10/15/2012 10:53 PM

The mobile trends that marketers should focus on: Gartner - Campaign Asia-Pacific

The mobile trends that marketers should focus on: Gartner Campaign Asia-Pacific GLOBAL - Mobile advertising should be mainstream in the next two to five years, predicts research firm Gartner in a report advising marketers to keep an eye on bar code marketing, mobile coupons and augmented reality. Top Consumer Mobile Apps And Services For Digital Marketing LeadersBiztech2.com Mobile adspend to surgeWarc all 5 news articles »

10/15/2012 07:39 AM

Waveline Media Joins the Mobile Marketing Association (MMA) - MENAFN.COM

Waveline Media Joins the Mobile Marketing Association (MMA) MENAFN.COM Waveline Media, the leading mobile marketing firm and owner of the Yabila! Platform and Waveline Ad Network, today announced it has become a member of the Mobile Marketing Association (MMA), a highly credible global trade association representing all ...

10/16/2012 10:27 AM

Marketing To Mobile Users: Proof Is In The Numbers - MediaPost Communications

Marketing To Mobile Users: Proof Is In The Numbers MediaPost Communications I have discussed the importance of mobile and tablet marketing in my columns before, but it's important to understand the differences in behavior on different devices to better market to these users successfully. We recently released a report that was ...

10/15/2012 08:29 AM

Why It's Time For Local SMBs To Get On Board With Mobile - Search Engine Land

Search Engine Land Why It's Time For Local SMBs To Get On Board With Mobile Search Engine Land While attending BIA/Kelsey's SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing. PaperG Survey Highlights Rising Importance of MobileStreet Fight Mobile Ad Tactics: What Works? What Doesn't?ADOTAS all 3 news articles »

10/15/2012 07:54 AM

Smartphone Evolution: Experts Weigh In On Mobile Marketing Strategies - Business 2 Community

Smartphone Evolution: Experts Weigh In On Mobile Marketing Strategies Business 2 Community It's a debate that has been ongoing for years: should businesses be spending time and money on separate mobile websites and mobile applications, or should they strictly adapt their current site with responsive design? Ian Lurie, CEO of Portent ...

10/16/2012 11:21 AM

Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design - Chief Marketer

Email Trends: The Importance of Tap Errors, Alt Tags and Mobile Design Chief Marketer Forty-eight percent of primary email opens today are on a mobile device, and 87% of C-level executives check the majority of their email via mobile. This means that both B2B and B2C marketers must make their emails mobile friendly if they want to succeed.

10/16/2012 07:24 AM

Is Doing Mobile a No-Brainer for Your Company? - Marketing Pilgrim

Marketing Pilgrim Is Doing Mobile a No-Brainer for Your Company? Marketing Pilgrim We talk about mobile. We talk so much about it so much I wonder if we have moved to the 'dangerous assumption' phase of the game. That's the point where it seems to be such a foregone conclusion that since everyone is talking about mobile then everyone ... and more »