Tuesday, 16 October 2012

search marketing - Google News

Google News


10/16/2012 03:21 AM
5 Myths About Search Data - Search Engine Watch

Brafton

5 Myths About Search Data
Search Engine Watch
Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ...
Internet marketing news roundup, October 15Brafton
Release from Web Marketing ExpertsPRWire
Ego Bidding: Why Paying for #1 Position on Google Costs You More Than You ...Business 2 Community
Equities.com -MarketWatch (press release) -PR Web (press release)
all 32 news articles »

10/15/2012 03:47 PM
SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose ... - Search Engine Land

The Australian Financial Review

SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose ...
Search Engine Land
According to SEMPO, a search marketing industry association, the US Federal Trade Commission is “strongly considering” a review of how well â€Â" or poorly â€Â" search engines are compliance with its 2002 guidelines on disclosing paid listings to consumers.
SEMPO Urges FTC To Review Search Labeling TransparencyWebProNews
FTC contemplating change in PPC display regulationVertical Leap News (press release)
Google Close to Having an FTC Case on Its Hands For Abusing Search ResultsDroid Life

all 414 news articles »

10/15/2012 11:31 AM
Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ...
Sacramento Bee
NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...


10/16/2012 10:07 AM
How Salesforce Does Online Marketing (via #DF12) - Search Engine Journal

How Salesforce Does Online Marketing (via #DF12)
Search Engine Journal
During Dreamforce 2012, I had the pleasure to attend a session on “How Salesforce does Online Marketing.” If I had to sum it up I would say, thorough, data-intensive, constantly improving, ROI driven, and frankly just “crushing it” as Lauren would say.

and more »

10/16/2012 11:26 AM
Why Your Run-of-the-Mill Job-Search Strategy is Getting You Nowhere - Business Insider

Business 2 Community

Why Your Run-of-the-Mill Job-Search Strategy is Getting You Nowhere
Business Insider
That's why we're giving you $50 OFF Mediabistro's Social Media Marketing Boot Camp. Just use code BRAZEN! If you're limiting your search to major job boards like Monster and Indeed, you probably aren't making much progress. If you've filled out more ...
87 More Vital Social Media Marketing Facts and Stats for 2012Business 2 Community
Book for Businesses on Social Web 2.0 - This Book is for Marketers ...Promotion World (press release)
How To Make Social Media Pay OffGreen Industry Pros

all 54 news articles »

10/15/2012 10:39 AM
Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land

Paid Search Advertising Gets More Complicated In 2013
Search Engine Land
The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ...

and more »

10/16/2012 10:27 AM
Marketing To Mobile Users: Proof Is In The Numbers - MediaPost Communications

Marketing To Mobile Users: Proof Is In The Numbers
MediaPost Communications
Smartphone and tablet users are very different: Search marketing to smartphone users is important due to the ubiquity of the devices and the prevalence of showrooming, but these users are not engaged in the same way. While representing a larger overall ...


10/15/2012 12:03 PM
The Hidden Story Behind Google's Acquisition of Frommer's Guides - Search Engine Journal

The Hidden Story Behind Google's Acquisition of Frommer's Guides
Search Engine Journal
Google's acquisition of Frommer's was recently in the news, but most of the news coverage missed the point about Google's evolution from a search company to a content publisher, and what it means for search marketers. Most commentators take this as ...

and more »

10/16/2012 11:47 AM
Bizo debuts Digital Marketing Remix - BtoB Magazine

Bizo debuts Digital Marketing Remix
BtoB Magazine
Digital Marketing Remix features coverage of digital marketing news, including analytics, data, email, mobile, online display advertising and search. The site publishes new content on a daily basis with updates posted regularly throughout the business day.

and more »

10/16/2012 04:53 AM
Chinese search market attracts foreign interest as Econsultancy readies its ... - The Next Web (blog)

The Next Web (blog)

Chinese search market attracts foreign interest as Econsultancy readies its ...
The Next Web (blog)
With almost 80 percent of the Chinese search market, Baidu stands as a gatekeeper to the country's consumers, and foreign marketers are quickly taking note of that fact. Digital marketing researcher Econsultancy has announced the upcoming release of ...
Econsultancy announces its first Best Practice Guide for Baidu and inaugural ...Econsultancy (press release) (blog)

all 2 news articles »

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