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10/16/2012 03:21 AM

5 Myths About Search Data - Search Engine Watch

Brafton 5 Myths About Search Data Search Engine Watch Last October, both sides of the search marketing industry, in SEO & PPC felt under attack when Google announced that it would start hiding search data for logged-in Google searchers. Portent's Ian Lurie immediately cried foul, saying, Google has "done ... Internet marketing news roundup, October 15Brafton Stop Selling SEO ShortSearch Engine Journal Release from Web Marketing ExpertsPRWire Business 2 Community -Equities.com -MarketWatch (press release) all 41 news articles »

10/15/2012 11:31 AM

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... - Sacramento Bee

Top Advertisers Select Direct Agents to Manage Their Search Marketing ... Sacramento Bee NEW YORK, Oct. 15, 2012 -- /PRNewswire/ -- Direct Agents, an-award winning digital marketing agency announced today that it was selected by Folica.com, a Top 500 online retailer to manage their search marketing account. Folica.com joins Direct Agents' ...

10/16/2012 10:07 AM

How Salesforce Does Online Marketing (via #DF12) - Search Engine Journal

How Salesforce Does Online Marketing (via #DF12) Search Engine Journal During Dreamforce 2012, I had the pleasure to attend a session on “How Salesforce does Online Marketing.” If I had to sum it up I would say, thorough, data-intensive, constantly improving, ROI driven, and frankly just “crushing it” as Lauren would say. and more »

10/16/2012 11:26 AM

Why Your Run-of-the-Mill Job-Search Strategy is Getting You Nowhere - Business Insider

Business 2 Community Why Your Run-of-the-Mill Job-Search Strategy is Getting You Nowhere Business Insider That's why we're giving you $50 OFF Mediabistro's Social Media Marketing Boot Camp. Just use code BRAZEN! If you're limiting your search to major job boards like Monster and Indeed, you probably aren't making much progress. If you've filled out more ... 87 More Vital Social Media Marketing Facts and Stats for 2012Business 2 Community Book for Businesses on Social Web 2.0 - This Book is for Marketers ...Promotion World (press release) How To Make Social Media Pay OffGreen Industry Pros all 61 news articles »

10/16/2012 12:34 PM

Google Adds Call Reporting To AdWords Express - Search Engine Land

Google Adds Call Reporting To AdWords Express Search Engine Land Google is making its call tracking solution called “Call Reporting” available in AdWords Express, its simplified search marketing solution directed toward small businesses. For now this is US only and each completed call over 30 seconds costs $1. It's ... and more »

10/15/2012 03:47 PM

SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose ... - Search Engine Land

SEMPO: FTC Is “Strongly Considering” Review Of How Search Engines Disclose ... Search Engine Land According to SEMPO, a search marketing industry association, the US Federal Trade Commission is “strongly considering” a review of how well â€Â" or poorly â€Â" search engines are compliance with its 2002 guidelines on disclosing paid listings to consumers.

10/15/2012 10:39 AM

Paid Search Advertising Gets More Complicated In 2013 - Search Engine Land

Search Engine Land Paid Search Advertising Gets More Complicated In 2013 Search Engine Land The bottom line for search marketers is that mobile phones and tablet devices are significantly transforming the ways consumers search, make transactions and interact with brands online. Search marketers and many website owners are simply not keeping ...

10/16/2012 02:44 PM

Webcasts Next Week: What Makes an Ad Great? â€Â" Tues 10/23 and Link Building ... - Search Engine Land

Search Engine Land Webcasts Next Week: What Makes an Ad Great? â€Â" Tues 10/23 and Link Building ... Search Engine Land Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. More information at Digital Marketing Depot (formerly Search Marketing Now). Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

10/16/2012 10:27 AM

Marketing To Mobile Users: Proof Is In The Numbers - MediaPost Communications

Marketing To Mobile Users: Proof Is In The Numbers MediaPost Communications Smartphone and tablet users are very different: Search marketing to smartphone users is important due to the ubiquity of the devices and the prevalence of showrooming, but these users are not engaged in the same way. While representing a larger overall ...

10/16/2012 03:33 PM

Google's AdWords Policy Update: What SMBs Need To Know - Business 2 Community

Google's AdWords Policy Update: What SMBs Need To Know Business 2 Community I think this is serious stuff, especially for small businesses with limited time and money for search marketing. But there's no reason for panic. Put down the Tums. There's an opportunity here for small business marketers to reevaluate their AdWords ... and more »