Tuesday, 16 October 2012

mobile marketing - Google News

Google News


10/16/2012 10:23 AM
Mobile Marketing Association Tackles Mobile Video Standards - MediaPost Communications

Mobile Marketing Association Tackles Mobile Video Standards
MediaPost Communications
That's why the Mobile Marketing Association is forming a mobile video committee to review current standards and develop best practices for mobile video advertising and measurement. The MMA's foray into pursuing standards comes on the heels of several ...
MMA Members Form Committee to Focus On Mobile Video Advertising ...MarketWatch (press release)

all 5 news articles »

10/16/2012 09:22 PM
The mobile trends that marketers should focus on: Gartner - Campaign India

The mobile trends that marketers should focus on: Gartner
Campaign India
"Understanding how consumers are using these devices is an important element of understanding mobile's benefits and risks," said Sandy Shen, research director at Gartner. "Mobile technology is the vehicle of immediacy, putting mobile marketers in the ...


10/15/2012 08:17 AM
Mobile Marketing â€Â" Hot Or So What? - Business 2 Community

Business 2 Community

Mobile Marketing â€Â" Hot Or So What?
Business 2 Community
We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that ”43 ...


10/16/2012 03:39 PM
How mobile is shaping the future of marketing innovation - iMedia Connection

How mobile is shaping the future of marketing innovation
iMedia Connection
Consider these reasons to start spending more of your time and budget on mobile. We all know that mobile can be a powerful marketing tool. Mobile provides marketers the opportunity to make more precise, data-driven decisions than ever before and offers ...

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10/16/2012 08:27 AM
SAMY, The fast growing Mobile Mall partners with leading brands - Sacramento Bee

SAMY, The fast growing Mobile Mall partners with leading brands
Sacramento Bee
The SAMY network offers businesses a complete mobile marketing and loyalty solution that is immediately ready to deploy. SAMY enables any merchant, retailer or brand to connect with large numbers of targeted mobile customers to help grow their sales ...


10/15/2012 07:39 AM
Waveline Media Joins the Mobile Marketing Association (MMA) - MENAFN.COM

Waveline Media Joins the Mobile Marketing Association (MMA)
MENAFN.COM
Waveline Media, the leading mobile marketing firm and owner of the Yabila! Platform and Waveline Ad Network, today announced it has become a member of the Mobile Marketing Association (MMA), a highly credible global trade association representing all ...


10/16/2012 12:41 PM
ExactTarget Unveils MobilePush Application, Integrates Push Messaging into ... - The Herald | HeraldOnline.com

ExactTarget Unveils MobilePush Application, Integrates Push Messaging into ...
The Herald | HeraldOnline.com
MobilePush is the second mobile marketing innovation launched this year by ExactTarget. In June, ExactTarget launched MobileConnect, its next generation SMS marketing application, featuring intuitive message templates, easy-to-use reporting, advanced ...
EXACTTARGET INC : ExactTarget Expands Global Strength with New Offices in ...4-traders
ExactTarget Defines Next Generation of Marketing with Innovations for Email ...MarketWatch (press release)

all 16 news articles »

10/16/2012 10:27 AM
Marketing To Mobile Users: Proof Is In The Numbers - MediaPost Communications

Marketing To Mobile Users: Proof Is In The Numbers
MediaPost Communications
I have discussed the importance of mobile and tablet marketing in my columns before, but it's important to understand the differences in behavior on different devices to better market to these users successfully. We recently released a report that was ...


10/16/2012 01:59 PM
Game Developers Power-Up their Marketing Weapons - Forbes

Forbes

Game Developers Power-Up their Marketing Weapons
Forbes
Digital music has had an eight year head start but we can expect to see the same trend in the mobile app space. We are working with a new company that we are considering investing in which offers a next generation marketing service. Human Demand has ...

and more »

10/15/2012 08:29 AM
Why It's Time For Local SMBs To Get On Board With Mobile - Search Engine Land

Search Engine Land

Why It's Time For Local SMBs To Get On Board With Mobile
Search Engine Land
While attending BIA/Kelsey's SMB Digital Marketing 2012 Conference in Chicago last month, I was surprised by the results of a recent LCM study, which showed that only 20 percent of local businesses said they have experience with mobile marketing.
PaperG Survey Highlights Rising Importance of MobileStreet Fight
Mobile Ad Tactics: What Works? What Doesn't?ADOTAS

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